A social media campaign for a social cause, targeting GenZ audience to shift their focus away from excessive consumerism, to provide solutions to the future of clothing in a more digital integrated age through digitisation of Fashion. Creating campaign visuals + AR t-shirt filters to showcase the digital editability of online presence instead of excessive buying.
Art Direction | Graphic Design | Social Media | Motion Graphics | AR
Art Direction | Graphic Design | Social Media | Motion Graphics | AR
